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Block Week “Advanced Interaction Techniques” 2019
April 6, 2019 - April 13, 2019
Block Week „Advanced Interaction Techniques“
In this Block Week at KTU Kaunas, students from KTU Kaunas, FH Dortmund and IMC Krems came together to create concepts and prototypes for VR or AR marketing games. Marketing is one of the most prominent use for Augmented and Virtual Reality applications. And yet, especially for small enterprises and family businesses, it is very difficult to even judge how such techniques could be applied in their case, as this requires usually in-depth technical knowledge. Students had an opportunity to apply their knowledge in their respective field to overcome this barrier and create concepts and early prototypes tailored to the needs and requirements of such companies. As they cover a wide range of disciplines, from Management, Marketing, Project Management to different aspects of Computer Science and Software Engineering, the created concepts and prototypes reflected this interdisciplinary approach. Besides a technical concept and prototype, the students also were creating a project plan, business model, marketing plan, etc. to fit the companies’ needs. This allowed the companies to get a first „hands-on“ experience with new technologies and offers the students an interdisciplinary and international learning experience mirroring the needs of later employment.